24 books that every marketer, writer, and branding expert must read:

1. Creativity, Inc.’ by Ed Catmull

2. ‘Influence: The Psychology of Persuasion’ by Dr. Robert Cialdini

3. ‘The Professional Marketer’ by Tim Matthews

4. ‘Play Bigger’ by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney

5. ‘The One-Minute Manager Meets the Monkey’ by Ken Blanchard, William Oncken Jr., and Hal Burrows

6. ‘The Art of Action: How Leaders Close the Gaps Between Plans, Actions, and Results’ by Stephen Bungay

7. ‘The Miracle: The Epic Story of Asia’s Quest for Wealth’ by Michael Schuman

8. ‘Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else’ by Geoff Colvin

9. ‘The Code Book: The Science of Secrecy From Ancient Egypt to Quantum Cryptography’ by Simon Singh

10. ‘7 Strategies for Wealth and Happiness’ by Jim Rohn

11. ‘Losing My Virginity’ by Richard Branson

12. ‘How Will You Measure Your Life?’ by Clayton M. Christensen, James Allworth, and Karen Dillon

13. ‘The Everything Store: Jeff Bezos and the Age of Amazon’ by Brad Stone

14. ‘Mistakes Were Made (But Not By Me)’ by Carol Tavris and Elliot Aronson

15. ‘Real Leadership: 9 Simple Practices for Leading and Living With Purpose’ by John Addison

16. ‘Change Starts Within You’ by Cortney McDermott

17. ‘The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be’ by Mark Sanborn

18. ‘Results at the Top: Using Gender Intelligence to Create Breakthrough Growth’ by Barbara Annis and Richard Nesbitt

19. ‘A Field Guide to Lies and Statistics’ by Daniel Levitin

20. ‘Awaken the Giant Within’ by Tony Robbins

21. ‘How to Win Friends and Influence People’ by Dale Carnegie

22. ‘Peak: How Great Companies Get Their Mojo From Maslow’ by Chip Conley

23. ‘Double Your Income Doing What You Love: Raymond Aaron’s Guide to Power Mentoring’ by Raymond Aaron

24. ‘Don’t F**k It Up: How Founders and Their Successors Can Avoid the Clichés That Inhibit Growth’ by Les Trachtman