I spent 100s of hours researching personal branding so you don’t have to.
Here’s what college students need to know:
You’re invisible to employers.
Your dream job? Someone else will get it.
Why? Your personal brand is non-existent.
• 98% of recruiters use LinkedIn to find candidates
• 77% of employers Google applicants before interviews
• 70% have rejected candidates based on online info
Your classmates are building their brands right now.
They’re getting internships, networking, and lining up job offers.
You’re falling behind every day you ignore this.
But there’s hope.
Start here:
• Create a compelling LinkedIn profile
• Share your projects and achievements regularly
• Engage with industry leaders’ content
• Write articles about your field of study
• Attend virtual networking events
Your personal brand is your career superpower.
Build it now, thank yourself later.
Follow me for more actionable career advice for college students.
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